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Rules of investment - N.o. 6

25th July 2010

Don't get too attached.

When a holding performs particularly badly relative to its peers, it is time to consider cutting your losses and selling it. It could prove more profitable to sell and reinvest the proceeds elsewhere rather than sit back, hoping it will recoup your loss.

But very few do sell. Instead, they get attached, feel sorry for it, almost, and wait for it to get back on its feet. Remember, you don’t have to feel grateful - you need to review every holding with the same objectivity as you did when you first invested and, when it’s time to sell, do so with a clear conscience.

To speak to an IFA about your investment strategy, please use the contact details below.

Contact Details: Richard Eastwood

.(JavaScript must be enabled to view this email address)

0161 785 3500

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